Wicus Diedricks is the owner of the Rockwood Conservation farm in the Northern Cape region of South Africa. Growing up farming cattle, while aware of the declining rhino population and rife poaching industry, he was motivated to develop a new form of rhino reserve with an “aggressive conservation” approach. “Live for a change” is the reserve’s motto, and Diedricks ensures he is not only reacting with urgency to the threat to local wildlife but also endeavouring to bring a social aspect to conservation through human upliftment and integration. It is clearly evident that a focus is needed on research, education and action in order to transform the current landscape and win this murderous fight to save the iconic species.
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